Murder of the Original

— PR Promotion

Pringles launched a major new marketing partnership with the iconic board game Cluedo, after teasing fans with a stunt suggesting that the beloved Original flavour was being bumped off.

With cryptic Instagram post teasers bidding farewell to Pringles Original flavor, and escalate in a series of projections on prominent sites in Berlin and Hamburg and digital billboards in Vienna, reading “Goodbye, Original” we got the audience attention on several social platforms.

Partnering with popular streamers like @starletnova and @letshugo to amplify the campaign on social media, by getting them to urge followers to save Original – we then revealed that it was all part of the launch for a new collaboration between Pringles and Cluedo.

Audiences across Germany, Austria and Switzerland are now invited to solve the murder of Original flavour, turning the three countries into a live Cluedo game board.

Role: Concept

Innocean Team:
Gabriel Mattar, Ricardo Wolff, Noha Fahmy, Shelly Lui, Aitana Vallejo, Paula Santos, Julia Kremer, Min Kyung Park, Lisa Osokina, Björn Wilke, Carsten Kritscher