Welcome to a world
where everything just flows

— Kia Electrification Campaign

A campaign that is the perfect mix of conceptual art and product focused communication. Together with Director Jovan Todorović and world-renowned chorographer Yoann Bourgeois, we brought a world where everything just flows to life with the electric range of Kia.

Using Yoann’s iconic rotating platforms as a poetic metaphor for the seamless and continuous movement that Kia provides, we told the stories of people moving ever so smoothly through life. With a strong key visual across all campaign assets and relatable everyday situations, we showed how the complete Kia EV ecosystem is designed to keep life simple.

Role: Concept, Art Direction

Innocean Team:
Gabriel Mattar, Ricardo Wolff, Noha Fahmy, Pedro Lourenco, Julia Kremer, Jose Gomez, Magda Niechwiej, Allison Markert

Film:
Director: Jovan Todorović
Choreographer: Yoann Bourgeois
Production: BWGTBLD

Stills:
Photography: Oskar Bakke
Production: Caspar & Co
Styling: Matilda Bakke
Post Production: Midas Retouching