Movement
that inspires

— Kia Rebranding

For the relaunch of their brand, Kia wanted to communicate their philosophy that movement inspires ideas. This was brought to life with a new slogan: “Movement that inspires” and their new mission that everything they do and create should inspire people.

So movement became the inspiration for its new look. We started by using the shape of the new Kia logo, to create a unique graphic system that celebrates movement. By taking parts of the logo and turning them into graphical motifs, we were able to create an easy to use, and modular system which stays recognizable throughout every format. Along with photography that used light and shadow to reinforce the same angles. A new range of colors inspired by nature was added, together with a new typography style.

Role: Editor, Motion Designer


Innocean Team:

Gabriel Mattar, Ricardo Wolff, Bruno Oppido, Jack Christensen, Stefano De Luccia, Kevin Hipke, Anna Berlin, Fabian Barz, Jonathan Hill, Martina Teuchnerova, Alessia Bellini

Design Agency: BLACKSPACE
Photography: Emir Haveric
Production: SONDA Productions
Post Production: Zerone