There’s Nothing
Comic About Dyslexia.

— Dyslexia Scotland

How Comic Sans started a movement for more inclusive design.

Dyslexia affects 10% of the world’s population – a group who require a special way to consume information. This fact is often overlooked by designers. And if there’s one font all designers despise, it’s Comic Sans. However, its irregularity helps dyslexic people to read better. During Dyslexia Month, we challenged the world’s top designers to create fonts that are both dyslexia-friendly and beautiful at the same time. We targeted them on Instagram through personalised posts using Comic Sans in their own design language. Comic Sans spoke to them on street posters outside their studios, postcards in their favourite bookstores, and ads in design magazines. 

Check the website here.

But we didn’t stop there. We’ve taken our design challenge to heart and created, together with renowned designer Daniel Brokstad, a typeface that is not only dyslexia-friendly but also appealing to designers. With the right spotlight we’ve gone beyond 15k downloads of the bespoke typeface.

Download the font from the website.

Role:

Concept Development, Senior Designer, Senior Art Director, Motion Designer, Web designer

Innocean Team:

Gabriel Mattar, Ricardo Wolff, Anna Berlin, Noha Fahmy, Samantha Laguna, Odile Breffa, Maso Heck, Mark Preston, Elise Castel, Paula Santos, Valeria Preisler-Vogel, Andrès Andrade

Design & Typeface: Brokstad Studio
Music: Dahouse
Partners: Wetransfer, Miami Ad School