Never
Just
Drive

— Hyundai N Rebranding

A global campaign that promotes a worldwide rebranding with the launch of five new N models. To those that have to commute every day but enjoy every second of it.

The raw passion for driving combined with the hunger for authenticity led us to a new global brand claim: “Never just drive”. The brand film brings it to life, starting at Nürburgring - the gruelling racetrack where all N models are tested - and inviting car lovers to make every drive special. At the racetrack or anywhere else.

Role: Design, Art Direction, Motion Design

Innocean Team:
Gabriel Mattar, Ricardo Wolff, Bruno Oppido, Jonathan Hill, Reinier Gorisson, Marlon von Franquemont, Julia Kremer, Rosalia Sosa, Ipek Temel

Photography/Stills
Photographers: Marc and David
Production: SONDA Productions
Post Production: Stefan Eisele, Visual Craft Room
Styling: Mafer